For Ecommerce: How To Craft SMS That Sells
SMS marketing has been around for sometime now but like most things technology, it too has evolved. From being used as a strictly broadcast or one:to:one communication, it’s evolved to become an effective marketing tool that can be used to send personalised, customised and well-timed communication.
However with all marketing channels, certain rules and hacks apply to get the most out of SMS given its length and format features. SMS copy is only a few words long so it might look simple – but don’t be fooled. There are some key factors involved in writing effective SMS’s. These factors will help you to craft copy that converts.
In this brief SMS marketing copywriting guide, we will share our some of our best tried and tested best practices to help you how to write SMS copy that attracts, engages and ultimately converts.
The medium demands you get your point across quickly as you only have the recipient’s attention for a few seconds. Even if you are writing a double SMS or an MMS, keep your copy short.
The shorter the copy, the more impactful the message.
Run a concurrent email campaign where you can go into more detail with your messaging but only include vital information in the SMS copy.
The three most basic ways to personalize your SMS copy:
Open with the
Use user-centric language like ‘you’ and ‘your’ to build trust.
Use data specific to that user. (By sending a message to a segment).
B. Heads-up about new product drops
C. Early bird previews or sales for a chosen few