Your campaigns get the attention during Black Friday Cyber Monday (BFCM). Your flows do the heavy lifting. While you’re focused on planning the perfect launch
Most brands send the same Black Friday Cyber Monday (BFCM) emails to everyone on their list. That’s a mistake that could make or break your
Most ecommerce brands set BFCM revenue targets by picking a number that feels ambitious without checking whether their email program can actually support it. This
Not every email program is in the same position going into BFCM, and the gap between one that’s ready and one that’s not usually comes
The brands that generate the most revenue from BFCM (Black Friday Cyber Monday) emails are almost never the ones with the best offers, but the
BFCM (Black Friday Cyber Monday) email preparation isn’t something you do the week before Black Friday starts. Brands that consistently perform well during BFCM start
UGC (User-Generated Content) is any content created by real people rather than a brand, but gets used by that brand in its marketing efforts. In
Re-engagement campaigns target subscribers or customers who have stopped buying or opening your emails, aiming to bring them back before they are lost entirely. Done
User-Generated Content (UGC) amplifies brand trust by adding a layer of credibility that only real customers can provide. When a buyer shares their experience, it
