The health and wellness industry is growing rapidly as more people are interested in self-care products and services, leading to increased competition for brands. This
As we approach International Women’s Day, it’s important to recognize the incredible contributions that women have made to the eCommerce industry despite the many challenges
With International Women’s Day (IWD) just around the corner, it’s the perfect time for eCommerce brands to start planning their email marketing campaigns. But with
Welcome to the world of email nurture campaigns! These are powerful tools in the marketing world, giving brands the chance to build a strong and
Running an e-commerce business is like navigating a minefield of challenges – rising customer acquisition costs, social media overload, and ever-increasing supply chain expenses. And
Every quarter eCommerce businesses celebrate Get to Know your Customers Day. It is a day when we marketers should go the extra mile and provide
The first big marketing event of the year is upon us: Valentine’s Day. In 2022, Valentine’s Day spending reached $23.9 billion, winning the spot as
We know that the main goal of retention marketing is to encourage repeat purchases and increased product usage from existing customers. Stores that adopt a
Acquiring new customers gets more expensive year after year. E-commerce stores rely more and more on email marketing to get the most out of existing
