Send to More People & Profit (Easy Hack)

Expand segments, maintain deliverability and reach more people, the smart way.   So you decide to walk the path of light: no blasting of your entire list, but, instead, preserving your deliverability. Even improving it. Or, at least, saving it.                                                                                    You’ve already segmented engaged customers. It’s much smaller than your full list, but it guarantees …

How We Solved Klaviyo’s Missing Property file and increased Added to Cart Revenue

Did you know there is an email sequence very similar to cart abandonment flow? One that can potentially earn as much as 30% or more of the abandon cart’s revenue? Well, there is such a sequence. Klaviyo calls it “Add to Cart” flow. But there is a problem. It’s not working correctly in most cases. …

“How Intimate Are You with Your Email?”

Hustler Marketing is a different kind of agency. For example, we invite “Guest-Star Marketers” to present the latest aspects of email marketing. They’re not a job requirement, but each Zoom is filled with dozens of interested faces and includes a lively Q&A. Recently veteran ecommerce crusher Tim Kilroy joined us for an eye-opener based on …

Hustler Marketing Helps Trailblaze Email Marketing’s Next Steps

We all see trends, sometimes just as they happen. But even better is to be part of building one, and seeing it rise from foundation to ground floor and upward. Klaviyo responded to profound changes in data-driven retail by building revolutionary software. It’s since left competitors in the dust. Hustler Marketing saw what was happening, …

Email Marketing’s Future: Change Lanes to Head in a New Direction

Email’s death has been announced repeatedly, but it’s never true. It’s not dying, it’s evolving. Are you following the trends? Do you have ideas of what’s coming next? Do you know what your competition has been working on, and do you have a comprehensive email strategy? Careful, because if you’re just on cruise control, you …

6 Psychological Triggers you can’t miss in your Email Marketing

Everything is looking fine. You’ve got a big email list, progress on spam issues and thousands of people waiting to be convinced to buy your product. Not that easy. Optimizing the conversion rate of your email recipients in the long term is a tough job. The good news is that psychology can help you succeed. …