Well established dropshipping stores with a big client database often sell a wide array of products. It takes hard work to delineate nice, neat product categories and a clean shopping experience that makes buying easy. And, of course, since it’s dropshipping, no inventory is held so, by definition, everything sold is new. The Missing Link
Predictive Analytics is an amazing way to surprise your customers and generate more sales. It predicts each customer’s next order date automatically using an “expected date of next order feature.” Use it as a trigger for the “Repeat order nurture series”. This is a great version of a win-back flow, but one that can be
Specific segmentation is a tricky topic. The benefits of it are obvious: your clients get customized emails based on their profile. But it decreases the number of recipients of each email you send and increases your workload. On the other hand, keeping segmentation more general allows you to reach a higher amount of people per
💥Seeing a pop-up on a website is quite a common thing now. And no wonder, because they are one of the main ways to get new clients into your list. And that is crucial, as the list must be constantly growing with new profiles🔝, otherwise, eventually, it will die. ☠️ So it’s pretty
👮 Decrease Spam Complaints By Excluding People That Are Inside Flows From Campaigns 🚫 When it comes to sending emails to a certain list, there are several things that should be taken into consideration. That would be deliverability, expected open and click rates, and amongst some other things, spam complaints. 👻Getting the emails into spam
You just started taking email marketing for your store seriously… 👮♂️ You used to simply send promos to your entire list and hope for the best. But the best never came. Instead Open Rates gradually declined and you found yourself sending more and more emails to make less and less money per send.
Automation is changing marketing at a fundamental level, on a daily basis. Only moments ago, I reached out on Slack to a software expert in another country.?? We brainstormed a way to automate the process of enlisting Facebook Group members to subscribe to an email list. It wasn’t that long ago that I had to
Not Clickthrough Rates. Not Open Rates. Not even the size of your list. Those are all important metrics for ecommerce. But for stores looking to expand their borders, these statistics are not the dominant one. “It’s not about the first sale. It’s about the second sale,” says Ezra Firestone, the founder of Boom By Cindy
You started out with a single-product Shopify store, and it blew up. You’re doing amazing with steadily increasing revenue. But you wonder how long is this gonna last? You know you need to expand your product line, but doing so is risky. More ad spend, product testing, customer education, and maybe it’s all for a
🤔🎄 How a Slight Adjustment Got Us an Extra $6K for Christmas 🎄💡 People much smarter and more experienced in email marketing told me that Christmas Eve and Christmas Day are not good for sending emails…. 💤 People are busy with their families, organizing the celebrations, catching up with relatives and finally getting off their
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