So you heard that many people make tons of money from email marketing and decided to give it a shot? Congratulations, you are already on the right path! However, if you have never done it before I am sure this path ain’t gonna be easy. One of the common issues that you will probably face …
✨ Everybody wants to be a VIP. It feels good to be treated specially and cared for. It’s human nature. So there is no reason why you should keep ignoring your best customers! But we can’t treat them to extra discounts, special offers and early access to sales and product offerings if we can’t identify …
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Expand segments, maintain deliverability and reach more people, the smart way. So you decide to walk the path of light: no blasting of your entire list, but, instead, preserving your deliverability. Even improving it. Or, at least, saving it. You’ve already segmented engaged customers. It’s much smaller than your full list, but it guarantees …
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Repeat Buyers Matter 🙋🙋🙋 1. Repeat buyers spend more Up to 300% more. Repeat customers buy more over time than new customers. They also are more likely to trust you enough to buy your more expensive products or services. 2. Repeat buyers close easier Marketing to prospects only closes 13% of the …
Did you know there is an email sequence very similar to cart abandonment flow? One that can potentially earn as much as 30% or more of the abandon cart’s revenue? Well, there is such a sequence. Klaviyo calls it “Add to Cart” flow. But there is a problem. It’s not working correctly in most cases. …
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Hustler Marketing is a different kind of agency. For example, we invite “Guest-Star Marketers” to present the latest aspects of email marketing. They’re not a job requirement, but each Zoom is filled with dozens of interested faces and includes a lively Q&A. Recently veteran ecommerce crusher Tim Kilroy joined us for an eye-opener based on …
We all see trends, sometimes just as they happen. But even better is to be part of building one, and seeing it rise from foundation to ground floor and upward. Klaviyo responded to profound changes in data-driven retail by building revolutionary software. It’s since left competitors in the dust. Hustler Marketing saw what was happening, …
We all know that inbox providers would love it if you only sent emails to engaged segments. The more you send to people who aren’t interested, the more spam-filter rejection you will face. On the other hand, sending only to those who have opened, clicked or bought will make you more welcome in the inbox …
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Email’s death has been announced repeatedly, but it’s never true. It’s not dying, it’s evolving. Are you following the trends? Do you have ideas of what’s coming next? Do you know what your competition has been working on, and do you have a comprehensive email strategy? Careful, because if you’re just on cruise control, you …
Everything is looking fine. You’ve got a big email list, progress on spam issues and thousands of people waiting to be convinced to buy your product. Not that easy. Optimizing the conversion rate of your email recipients in the long term is a tough job. The good news is that psychology can help you succeed. …