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How to deal with high bounce, unsubscribe and spam complaint rates
Deliverability
Rodrigo Santiago Juacaba

How To Deal With High Bounce, Unsubscribe and Spam Complaint Rates

And how to address each of these email list issues…   When you are evaluating the reports from your campaigns, there are several metrics you should be analyzing, among which are bounce rate, unsubscribe rate, and spam complaint rate. But how exactly do you address each of them? Let’s dive in…   Bounce rate  Are

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The King of Email Inboxes: How Gmail Rules Email Marketing
Deliverability
Thomas McClintock

The King of Email Inboxes: How Gmail Rules Email Marketing

You’ve worked hard on a critical email marketing campaign. Finally, the moment comes — you’re ready to click that Schedule button and drop that email into your subscribers’ inboxes.  Then they will eagerly open and obey your Calls to Action to become buyers, right? But the chances of getting your email list to open your

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Re-engage your email list with this ONE safe hack!
Re-engagement
Leonardo Lima

Try This ONE Safe Hack To Re-Engage Your Email List!

Wouldn’t it be great if you could re-engage your hard-earned email list without having to risk your domain reputation by playing “deliverability roulette”?   Regularly when you hear people talking about re-engagement in email marketing, what most of them speak of is either a Re-engagement Campaign (REC) or a Re-engagement Flow (REF, part of email

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List Hygiene
Marko Kojadinovic

Using Profile Property Buttons

  The strength of email marketing is its ability to deliver the right message at the right time to the right audience. Websites can’t do that. Social posts can’t do that. Blogs can’t do that. But emails can, if you collect the right data. Here’s how.   Profile Property Buttons: The Why 🖮   Not

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Analytics
Augustinas Pocevicius

Knowing your customers can save you a bunch of $$$

Since you’re selling online, I bet you’ve never actually met the vast majority of your customers. Of course, you might have an idea of your customer avatar, but if you don’t use any tools to determine that, then it’s just worthless guessing.  And trust me, it’s vital to know your buyers very well. Otherwise, a

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Permission Marketing’s Popup Paradox and How to Build Your List

Growing an email list is no easy task, especially as privacy concerns and advertising competition increase. The most effective method is to drive traffic to an online property like a website, lander or social media page. Then present an enticing email capture form.  For years, email captures were a static website element. Webmasters would place

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Case Studies
Stanislav Miljanović

Why Planning 4th of July Flows Now is Worth $28,000

One might think that making revenue during the 4th of July shopping season is the easiest thing in the world. After all, everyone is in the mood to shop, right? No! In fact, it’s one of the trickiest periods for eCommerce marketing. When everyone’s offering unbelievable deals, how do you steal the show? And what

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Analytics
Thomas McClintock

Interpreting Your Email Metrics

There are ample email marketing metrics to follow, but so many numbers can sometimes be confusing. How do we, as marketers, interpret the data from our email sends? What questions should we ask in order to fix data that’s not telling us what we need to know? In this post, we’ve shortcut these problems with

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