You just started taking email marketing for your store seriously… 👮♂️ You used to simply send promos to your entire list and hope for the best. But the best never came. Instead Open Rates gradually declined and you found yourself sending more and more emails to make less and less money per send.
Automation is changing marketing at a fundamental level, on a daily basis. Only moments ago, I reached out on Slack to a software expert in another country.?? We brainstormed a way to automate the process of enlisting Facebook Group members to subscribe to an email list. It wasn’t that long ago that I had to
Not Clickthrough Rates. Not Open Rates. Not even the size of your list. Those are all important metrics for ecommerce. But for stores looking to expand their borders, these statistics are not the dominant one. “It’s not about the first sale. It’s about the second sale,” says Ezra Firestone, the founder of Boom By Cindy
You started out with a single-product Shopify store, and it blew up. You’re doing amazing with steadily increasing revenue. But you wonder how long is this gonna last? You know you need to expand your product line, but doing so is risky. More ad spend, product testing, customer education, and maybe it’s all for a
🤔🎄 How a Slight Adjustment Got Us an Extra $6K for Christmas 🎄💡 People much smarter and more experienced in email marketing told me that Christmas Eve and Christmas Day are not good for sending emails…. 💤 People are busy with their families, organizing the celebrations, catching up with relatives and finally getting off their
Can emotion improve your email strategy? 🚫 No, I’m not suggesting you should be an emotional wreck when running an email campaign. I am talking about understanding the emotions of your customer and how to apply this understanding to improve your email revenue. If your recipients emotions are only vaguely in the back of your
The Big Mistake Most List Owners Make You go to a lot of trouble to collect email addresses. You create tantalizing email captures, customized according to user behavior and equipped with compelling offers. You may build email address validation into your form to guard against typographical errors or misguided privacy zealots. You use an opt-in
Case studies are a very useful tool, especially in marketing. Marketing promises can dance around, but a case study reaches out, grabs ahold of a marketing promise by the neck and shakes it until all the fluff falls away. It reveals the difference that the new marketing actually made. There’s just one problem: no
It’s an e-store dream come true: you launch a new product that quickly becomes a bestseller, feeding so much voracious demand that you can’t even keep it in stock. This dream occasionally happens, maybe a bit more frequently than you would think, with a little preparation. And, with a little more planning, your revenue doesn’t
What if all your emails are heading straight to spam? 🤔 And Gmail lands in Spam? 📧 Gmail judges you based on your recipients’ reactions Gmail surpassed long-time heavyweight champion Apple Mail earlier this year. That makes it now the most popular inbox provider with nearly a 30% market share. Because of
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