Freeing Yourself from the Spam Folder’s Chokehold

    You just started taking email marketing for your store seriously… 👮‍♂️ You used to simply send promos to your entire list and hope for the best. But the best never came. Instead Open Rates gradually declined and you found yourself sending more and more emails to make less and less money per send. 

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Impossibly Beautiful Email Design

Automation is changing marketing at a fundamental level, on a daily basis. Only moments ago, I reached out on Slack to a software expert in another country.?? We brainstormed a way to automate the process of enlisting Facebook Group members to subscribe to an email list. It wasn’t that long ago that I had to

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List Nourishing: Transforming Product Fans Into Brand Fans

You started out with a single-product Shopify store, and it blew up. You’re doing amazing with steadily increasing revenue. But you wonder how long is this gonna last? You know you need to expand your product line, but doing so is risky. More ad spend, product testing, customer education, and maybe it’s all for a

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A Slight Angle Shift That Got Us Extra $6k From Email For Xmas

🤔🎄 How a Slight Adjustment Got Us an Extra $6K for Christmas 🎄💡 People much smarter and more experienced in email marketing told me that Christmas Eve and Christmas Day are not good for sending emails…. 💤 People are busy with their families, organizing the celebrations, catching up with relatives and finally getting off their

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Maks Levstek

Emotions – the Secret Sauce of Successful Marketing

Can emotion improve your email strategy?  🚫 No, I’m not suggesting you should be an emotional wreck when running an email campaign. I am talking about understanding the emotions of your customer and how to apply this understanding to improve your email revenue.  If your recipients emotions are only vaguely in the back of your

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List Hygiene
Rokas Raskevicius

How a Clean Sending List Can Make all the Difference

The Big Mistake Most List Owners Make You go to a lot of trouble to collect email addresses. You create tantalizing email captures, customized according to user behavior and equipped with compelling offers. You may build email address validation into your form to guard against typographical errors or misguided privacy zealots. You use an opt-in

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Best Sellers
Marko Kojadinovic

How to Explode Best-Seller Revenue

It’s an e-store dream come true: you launch a new product that quickly becomes a bestseller, feeding so much voracious demand that you can’t even keep it in stock. This dream occasionally happens, maybe a bit more frequently than you would think, with a little preparation. And, with a little more planning, your revenue doesn’t

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How to Reach Gmail’s Inbox Consistently

What if all your emails are heading straight to spam? 🤔 And Gmail lands in Spam?     📧 Gmail judges you based on your recipients’ reactions   Gmail surpassed long-time heavyweight champion Apple Mail earlier this year. That makes it now the most popular inbox provider with nearly a 30% market share. Because of

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