A Slight Angle Shift That Got Us Extra $6k From Email For Xmas

🤔🎄 How a Slight Adjustment Got Us an Extra $6K for Christmas 🎄💡 People much smarter and more experienced in email marketing told me that Christmas Eve and Christmas Day are not good for sending emails…. 💤 People are busy with their families, organizing the celebrations, catching up with relatives and finally getting off their …

Emotions – the Secret Sauce of Successful Marketing

Can emotion improve your email strategy?  🚫 No, I’m not suggesting you should be an emotional wreck when running an email campaign. I am talking about understanding the emotions of your customer and how to apply this understanding to improve your email revenue.  If your recipients emotions are only vaguely in the back of your …

How a Clean Sending List Can Make all the Difference

The Big Mistake Most List Owners Make You go to a lot of trouble to collect email addresses. You create tantalizing email captures, customized according to user behavior and equipped with compelling offers. You may build email address validation into your form to guard against typographical errors or misguided privacy zealots. You use an opt-in …

The Cost of Doing Nothing: An Un-Case Study in Ecommerce Email Marketing

Case studies are a very useful tool, especially in marketing. Marketing promises can dance around, but a case study reaches out, grabs ahold of a marketing promise by the neck and shakes it until all the fluff falls away. It reveals the difference that the new marketing actually made.   There’s just one problem: no …

How to Explode Best-Seller Revenue

It’s an e-store dream come true: you launch a new product that quickly becomes a bestseller, feeding so much voracious demand that you can’t even keep it in stock. This dream occasionally happens, maybe a bit more frequently than you would think, with a little preparation. And, with a little more planning, your revenue doesn’t …

Send to More People & Profit (Easy Hack)

Expand segments, maintain deliverability and reach more people, the smart way.   So you decide to walk the path of light: no blasting of your entire list, but, instead, preserving your deliverability. Even improving it. Or, at least, saving it.                                                                                    You’ve already segmented engaged customers. It’s much smaller than your full list, but it guarantees …