BLOG

Deliverability
Bostjan Belingar

Are you hitting your customers Inbox or simply landing in Spam: Here’s a detailed email deliverability guide

Okay people, listen up! What’s the game with email deliverability these days? We’ve been working with some of our clients on this and let’s just say that it’s been an eye-opening experience! Of course, as the saying goes, there’s more to it than meets the eye. One important point: As e-commerce store owners and marketers,

Continue Reading »

Do pop-ups still work or not?

  Remember, back in the 90s when pop-ups, well, popped up on your screen, we all felt like what the heck – how many times do I have to click that cross? You know what they say about first impressions being the last! That feeling exists even today because pop-ups are still regarded as a

Continue Reading »
How to deal with high bounce, unsubscribe and spam complaint rates
Deliverability
Rodrigo Santiago Juacaba

How To Deal With High Bounce, Unsubscribe and Spam Complaint Rates

And how to address each of these email list issues…   When you are evaluating the reports from your campaigns, there are several metrics you should be analyzing, among which are bounce rate, unsubscribe rate, and spam complaint rate. But how exactly do you address each of them? Let’s dive in…   Bounce rate  Are

Continue Reading »
The King of Email Inboxes: How Gmail Rules Email Marketing
Deliverability
Thomas McClintock

The King of Email Inboxes: How Gmail Rules Email Marketing

You’ve worked hard on a critical email marketing campaign. Finally, the moment comes — you’re ready to click that Schedule button and drop that email into your subscribers’ inboxes.  Then they will eagerly open and obey your Calls to Action to become buyers, right? But the chances of getting your email list to open your

Continue Reading »
Re-engage your email list with this ONE safe hack!
Re-engagement
Leonardo Lima

Try This ONE Safe Hack To Re-Engage Your Email List!

Wouldn’t it be great if you could re-engage your hard-earned email list without having to risk your domain reputation by playing “deliverability roulette”?   Regularly when you hear people talking about re-engagement in email marketing, what most of them speak of is either a Re-engagement Campaign (REC) or a Re-engagement Flow (REF, part of email

Continue Reading »
List Hygiene
Marko Kojadinovic

Using Profile Property Buttons

  The strength of email marketing is its ability to deliver the right message at the right time to the right audience. Websites can’t do that. Social posts can’t do that. Blogs can’t do that. But emails can, if you collect the right data. Here’s how.   Profile Property Buttons: The Why 🖮   Not

Continue Reading »