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Personalization
Thomas McClintock

Send the Right Message to the Right People with this Simple Trick

Specific segmentation is a tricky topic. The benefits of it are obvious: your clients get customized emails based on their profile. But it decreases the number of recipients of each email you send and increases your workload. On the other hand, keeping segmentation more general allows you to reach a higher amount of people per

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First Impressions: Irresistible Welcome Pop-ups

💥Seeing a pop-up on a  website is quite a common thing now. And no wonder, because they are one of the main ways to get new clients into your list. And that is crucial, as the list must be constantly growing with new profiles🔝, otherwise, eventually, it will die. ☠️     So it’s pretty

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1 Simple Hack To Decrease Spam Complaints

👮 Decrease Spam Complaints By Excluding People That Are Inside Flows From Campaigns 🚫 When it comes to sending emails to a certain list, there are several things that should be taken into consideration. That would be deliverability, expected open and click rates, and amongst some other things, spam complaints. 👻Getting the emails into spam

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Freeing Yourself from the Spam Folder’s Chokehold

    You just started taking email marketing for your store seriously… 👮‍♂️ You used to simply send promos to your entire list and hope for the best. But the best never came. Instead Open Rates gradually declined and you found yourself sending more and more emails to make less and less money per send. 

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Impossibly Beautiful Email Design

Automation is changing marketing at a fundamental level, on a daily basis. Only moments ago, I reached out on Slack to a software expert in another country.?? We brainstormed a way to automate the process of enlisting Facebook Group members to subscribe to an email list. It wasn’t that long ago that I had to

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List Nourishing: Transforming Product Fans Into Brand Fans

You started out with a single-product Shopify store, and it blew up. You’re doing amazing with steadily increasing revenue. But you wonder how long is this gonna last? You know you need to expand your product line, but doing so is risky. More ad spend, product testing, customer education, and maybe it’s all for a

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A Slight Angle Shift That Got Us Extra $6k From Email For Xmas

🤔🎄 How a Slight Adjustment Got Us an Extra $6K for Christmas 🎄💡 People much smarter and more experienced in email marketing told me that Christmas Eve and Christmas Day are not good for sending emails…. 💤 People are busy with their families, organizing the celebrations, catching up with relatives and finally getting off their

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