Email Marketing’s Future: Change Lanes to Head in a New Direction

Email’s death has been announced repeatedly, but it’s never true. It’s not dying, it’s evolving. Are you following the trends? Do you have ideas of what’s coming next? Do you know what your competition has been working on, and do you have a comprehensive email strategy? Careful, because if you’re just on cruise control, you …

6 Psychological Triggers you can’t miss in your Email Marketing

Everything is looking fine. You’ve got a big email list, progress on spam issues and thousands of people waiting to be convinced to buy your product. Not that easy. Optimizing the conversion rate of your email recipients in the long term is a tough job. The good news is that psychology can help you succeed. …

How to increase your monthly store revenue to 38%

Are you still doubting the importance of email marketing for your store?📧 If yes, you have just lost 38% of monthly revenue.   Don’t rely on promos or nurturing campaigns alone. For persistent sales, even when store revenue drops, use flows (a.k.a. automations). You must have read a million times about segmentation’s importance for email …

Double Your Pop-up Conversion Rate with these Tips

We all know how cool pop-ups are and how useful they are in capturing customers’ emails. But, how can we actually optimize it to get an awesome conversion rate? And, how can we actually track your beautiful pop-up performance with Klaviyo? I’ll explain everything in the following article, so keep reading. Pop-up Best Practices: – …

Tick Tock… Time is running out

Tick Tock

  Timers embody scarcity. As such, they are very powerful — an email silver bullet that announces “going-going-gone.” This provides busy subscribers immediate information about your promotion. It also increases sales in the process.   But using timers too often has the opposite effect because it erodes trust. The store’s urgency takes on a hollow …

How to convert your one-time buyers in multiple time buyers (and make a lot of 💲💲💲)

💡 The idea behind a Winback Flow is pretty simple: get customers who already bought from you once to make a second purchase.   Let me tell you if you don’t have a Winback Flow right now you are losing on a lot of potential revenue.   We have already implemented this Flow for our …

💝 👨‍👩‍👧‍👦 How to Use a Real Charity to Help Grow Your Ecom Store ☮️ 🕊️

In this post, I’ll explain exactly how we used a real charity partnership to help increase our client’s 2nd-time buyers by a whopping 84%. Sounds awesome? Then stick around to learn exactly how to do that for yourself!  If you’re a smart Ecom owner you’re aware that growing a business is much more about giving …