Wouldn’t it be great if you could re-engage your hard-earned email list without having to risk your domain reputation by playing “deliverability roulette”? Regularly when you hear people talking about re-engagement in email marketing, what most of them speak of is either a Re-engagement Campaign (REC) or a Re-engagement Flow (REF, part of email
The strength of email marketing is its ability to deliver the right message at the right time to the right audience. Websites can’t do that. Social posts can’t do that. Blogs can’t do that. But emails can, if you collect the right data. Here’s how. Profile Property Buttons: The Why 🖮 Not
Since you’re selling online, I bet you’ve never actually met the vast majority of your customers. Of course, you might have an idea of your customer avatar, but if you don’t use any tools to determine that, then it’s just worthless guessing. And trust me, it’s vital to know your buyers very well. Otherwise, a
Growing an email list is no easy task, especially as privacy concerns and advertising competition increase. The most effective method is to drive traffic to an online property like a website, lander or social media page. Then present an enticing email capture form. For years, email captures were a static website element. Webmasters would place
One might think that making revenue during the 4th of July shopping season is the easiest thing in the world. After all, everyone is in the mood to shop, right? No! In fact, it’s one of the trickiest periods for eCommerce marketing. When everyone’s offering unbelievable deals, how do you steal the show? And what
There are ample email marketing metrics to follow, but so many numbers can sometimes be confusing. How do we, as marketers, interpret the data from our email sends? What questions should we ask in order to fix data that’s not telling us what we need to know? In this post, we’ve shortcut these problems with
Well established dropshipping stores with a big client database often sell a wide array of products. It takes hard work to delineate nice, neat product categories and a clean shopping experience that makes buying easy. And, of course, since it’s dropshipping, no inventory is held so, by definition, everything sold is new. The Missing Link
Predictive Analytics is an amazing way to surprise your customers and generate more sales. It predicts each customer’s next order date automatically using an “expected date of next order feature.” Use it as a trigger for the “Repeat order nurture series”. This is a great version of a win-back flow, but one that can be
Specific segmentation is a tricky topic. The benefits of it are obvious: your clients get customized emails based on their profile. But it decreases the number of recipients of each email you send and increases your workload. On the other hand, keeping segmentation more general allows you to reach a higher amount of people per
💥Seeing a pop-up on a website is quite a common thing now. And no wonder, because they are one of the main ways to get new clients into your list. And that is crucial, as the list must be constantly growing with new profiles🔝, otherwise, eventually, it will die. ☠️ So it’s pretty
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