When we see an e-commerce store attracting very high traffic, but not running a welcome email flow after an email capturing popup, the email strategist inside me cringes, but the email agency employee in me beams! Because it’s really easy for us to generate $10,000/mo extra for them by just implementing the welcome flow.
Think about this for a second – you run a lot of traffic to your website right? And then what happens to it? They either buy or leave. If they leave (which is probably more than 95% of people) you just wasted a bunch of ad spend dollars. Unless you’re capturing emails of course. Actually not doing it is kind of dumb, unless you have a very specific strategy of say driving all the traffic straight to the checkout.
So why exactly do you need to capture email addresses with welcome pop-ups and and send welcome flow emails?
Let’s say you have 10,000 monthly visitors. With a conversion rate of 2%, you will get 200 purchases, and 200 people will be added to your mailing list so you can hit them up again.
If you use Privy, or Justuno, or Wheelio, or some other email capture mechanism, you could be converting roughly 10-20% of visitors into emails. That’s 1,000-2,000 of people per month. And then if you covert 10% of those into buyers via email, you’ve just doubled your sales. Here is our post on effective or creative ways to collect emails of your visitors.
So now that we know why capturing emails is important, let’s dive into what we do with these emails and how to automate sending them emails immediately after collecting an email.
How to set up a Klaviyo welcome flow
In essence, the welcome flow process goes something like this:
#1 Visitors comes to website
#2 On exit intent, they get offered a welcome gift if they drop in their email via popup.
#3 They drop the email and a message flashes: “Thanks for subscribing, check your email for the gift we just sent you :)”.
#4 They go check their inbox where a plain text welcome email is waiting for them. A few nice words, blah blah, plus a button “Claim my Gift Here”.
#5 The button sends them back to the website and notifies them that 20% off the first order has just been applied to their whole order.
Ideally, you tell them with a different popup on the website that triggers after they land on site, or if it’s too techy you can tell them in email already.
#6 If they don’t buy, they enter a sequence of 3-4 emails that try even more to convert them to buy. Bigger gifts, scarcity, social proof, guarantees etc.
So now that you know how to set a welcome flow in Klaviyo in the backend. Here’s a few example of some great welcome email examples that we have set up for our clients.
Welcome Email Examples
This is a welcome flow email from one of our jewelry clients that gets sent out within 5 minutes of them entering their email into email popup box. This welcome email in minimalist and clean, and includes a discount offer that the customer was promised when they signed up.
Here’s another welcome email example from Eternity Modern that does not only offer a welcome discount but also offers a piece of high-quality content. It also sends a very warm and personalised introduction into the store.