If you thought email marketing was as good as the tool used for it, it wouldn’t be totally wrong. As an account manager at Hustler Marketing, I work with Klaviyo all day, so I know a thing or two about the platform. And today, I’m going to go over some of the best features of Klaviyo that make it one of the best Email Marketing Platforms for Shopify based ecommerce stores. Klaviyo allows you to integrate your online store on Shopify easily and create personalized marketing that goes directly to your subscribers. Online Stores such as Shopify, WooCommerce, Magento, and more can work with this tool to create strategies that will help you increase your List Volume, Engagement, Revenue, and more.
Klaviyo comes with a plethora of intuitive features and tools to help your emails stand out in the crowded email marketing space. Plus, it makes our lives as account managers in building, designing, and reporting on these campaigns much easier. So, let’s get right into them.
Disclaimer: Hustler Marketing is one of the few prestigious Klaviyo Platinum Master Partner email marketing agencies but this post is not sponsored or commissioned by Klaviyo in any way.
1. Klaviyo is easy to Integrate with your Shopify store
If you have a Shopify store, you can integrate it with Klaviyo with just a few clicks and within a few minutes. Once Klaviyo is connected with your Shopify account, it syncs all the data in real time. Your email list subscribers that come through a welcome pop up on the store automatically get added to a pre-determined list on Klaviyo. Similarly, your Shopify stats like total revenue, total email revenue, breakdown by Flows And Campaigns gets synced on Klaviyo giving you a one-view snapshot of your Shopify revenue on Klaviyo in one glance like so.
2. Email Templates: Klaviyo has over 50 pre-built templates to use
Klaviyo makes it so easy to use and create your own email templates even if you have no coding knowledge. You can either create one from scratch or use one of their 50 or so pre-created ones ones. Change images, styles as wanted. The user-friendly system allows you to change your email images and styles as you wish. With practice, you’ll be an expert email designer!
On the templates, you can add images, buttons, social links, text and you’ll get to edit every part of the email with your own style (fonts, colors, columns) Sky’s the limit lots of things can get done with this important feature.
One special block to add on your templates would be the products, dynamic block that allows you to add a product depending on the subscriber activity or maybe your own strategy: best sellers, collections, last seen products and more.
3. You can add a product directly from your Shopify store into you Klaviyo template
One amazing feature that helps Klaviyo score over other ESPs and makes it one of the best email marketing platforms for Shopify stores is the ability to simply integrate your ecommerce listings into the Klaviyo database. When you do a promotional campaign or a need to show a bunch of your products in a single email, simply choose the product and it auto populates along with details like title, description, and price directly from the store. This eliminates the need to link the product, add an image, and copy-paste the title or description from the site manually as is the case with many other email platforms.
3. Schedule campaigns
You can Send or Schedule campaigns based on your Marketing Strategies. Send to a selected list or segment on their specific timezone, exclude suppressed emails, bounces, and more to improve your deliverability.
Here you can A/B Split test your emails to understand better your audience; if they prefer certain Subject/Banner/Button there are lots of options to A/B test and understand better your audience in order to keep perfecting your Campaigns and improve your KPIs.
4. Klaviyo makes it easy to create Lists & Segments depending various customer attributes
Manage your existing lists, or create a new, with this feature. There are several ways to build your list: Create a Signup Form, Add a Subscribe page or Upload an existing list via copy-paste or uploading a CSV doc. So easy you won’t believe it!
Once you have created your list you’ll be able to segment it depending on their behavior such as: if they have opened an email, Purchased, Clicked on an email, Subscribed, Unsubscribed, and more.
The importance of segmenting your audience is such that you can have a VIP segment for those who have bought before or an Unengaged one for those who don’t frequently open your emails, this way you can create different campaigns with different communication for each one.
5. SignUp Forms and other pop-up forms to grow your email list
The SignUp form feature will help you create an attractive pop up to show on your site and grow your Email List. Either Embed, Popup, or Flyout your signup form is the most important thing to do when starting to grow your lists.
On the Signup Forms section, you’ll be able to create a Signup form from scratch or using some of the default templates and adjusting it to your convenience. This tool is pretty similar to the Templates one where you are able to add blocks with images, text, input fields, and change styles as you wish.
Another interesting feature inside this tool is the A/B testing where you can try out asking the prospects for different data (email + mobile / email + First Name) and use the one that converts better.
If your store is integrated with Klaviyo you’ll be able to publish it right away, otherwise, the code snippet will help you integrate it to your site. It’s really easy and totally a must on your Email Marketing Strategy!
6. Set up automate Flows
Once the Signup Form is set up the next thing to do would be to send a Welcome Email with the promised offer or a “freebie”. And since you might be receiving various subscribers at a day the best thing to do would be to make a Flow in order to create automated emails that trigger when the user subscribes.
Klaviyo offers this amazing feature where you can create automated responses based on the user’s activity: if they opened the email, if they purchased, if they clicked on it, there are tons of options to play with and find out what works best for your store.
The basic flows and the ones we recommend when you start your Email Marketing Strategy would be:
- Welcome Flow: Triggers whenever someone subscribes to your Newsletter.
- Post Purchase Flow: This one will help you Upsell to those who have just purchased any item on your store.
- Browse Abandonment Flow: Setup this one for any subscriber that has been browsing your store to try to convince them to return.
- Cart Abandonment Flow: to all those subscribers that forgot something in their carts. Try to use the dynamic blocks on Templates to show them the items they had added to cart.
- Checkout Abandonment Flow: With this one you can offer a discount to convince the person that was about to purchase.
Check out this article by my colleague Raphael on the Top 5 Email Marketing Best Practices where he talks more about the flow set up.
These are some of the basic features that will help you get started with your Email Marketing Strategy on Klaviyo. Don’t be afraid to try it out and start building up and nurturing your list!