Let’s face it. Noone in the email marketing world likes the “message clipped” message on an email. Not us email marketing managers, and not even the customers.
A gmail clipped message is actually one of the major email marketing mistakes, but one of the most common ones too.
How many times have you received a well-intentioned email that was well…clipped. Like a bird’s feathers.
It’s almost like seeing an ad that was cropped, listening to speech cut midway, a video that played only half. You get the point.
Not only does a “clipped message” not communicate the entire message and marketers miss out on delivering the full impact of a well-designed (or not!) campaign, but also it looks highly unprofessional.
Luckily, help is at hand. We at Hustler Marketing pride ourselves on never sending any emails with the “message clipped” error. We design and send emails that load fully. Every.Single.Time. So here’s our top tip on how to avoid that dreaded gmail clipped message error.
So the thing to remember with clipped messages that the email code over “102KB” would give your email a “clipped message” error. Everything you add to the email is basically added as HTML code. For example, if you add an image, some more HTML lines will be added to the code (because the software has to be given instructions to work) so when it’s executed it looks for the image wherever it’s hosted and then displays it within the email. So the more blocks you add, the longer and heavier the code gets. And Gmail decided that if your code is over 102 kB, the email is clipped.
So here’s some tips to keep your code lighter so it doesn’t exceed the 102KB limit:
1) If it’s just text, dont make it very long.
It has to be a veryyyy long text to exceed 102KB but try not to go make an email 5000 words. It may or may not exceed 102KB but it’ll definitely make the email unsightly and almost impossible to read till the end.
2) Keep images small sized
Always compress the images that you insert in an email. Use a compressing app like Tiny.png to compress the image and make it a few KBs.
3) Use plain text
When using formatted text, paste it on a plain text app like the notes or notepad app and then copy it from there into the email.
4) Don’t have more than 6 links
While there’s no hard and fast rules on how many links can be there an in email, links carry a different weight from text and images and as a standard practice, keep them under 6. Having fewer links also helps prevent the spam triggers.