Category: Timers

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Tick Tock
Timers
Marko Kojadinovic

Tick Tock… Time is running out

  Timers embody scarcity. As such, they are very powerful — an email silver bullet that announces “going-going-gone.” This provides busy subscribers immediate information about your promotion. It also increases sales in the process.   But using timers too often has the opposite effect because it erodes trust. The store’s urgency takes on a hollow

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