Category: Personalization

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List Hygiene
Marko Kojadinovic

Using Profile Property Buttons

  The strength of email marketing is its ability to deliver the right message at the right time to the right audience. Websites can’t do that. Social posts can’t do that. Blogs can’t do that. But emails can, if you collect the right data. Here’s how.   Profile Property Buttons: The Why 🖮   Not

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Personalization
Thomas McClintock

Send the Right Message to the Right People with this Simple Trick

Specific segmentation is a tricky topic. The benefits of it are obvious: your clients get customized emails based on their profile. But it decreases the number of recipients of each email you send and increases your workload. On the other hand, keeping segmentation more general allows you to reach a higher amount of people per

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Personalization
Thomas McClintock

“How Intimate Are You with Your Email?”

Hustler Marketing is a different kind of agency. For example, we invite “Guest-Star Marketers” to present the latest aspects of email marketing. They’re not a job requirement, but each Zoom is filled with dozens of interested faces and includes a lively Q&A. Recently veteran ecommerce crusher Tim Kilroy joined us for an eye-opener based on

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