Category: Deliverability

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Deliverability
Bostjan Belingar

Are you hitting your customers Inbox or simply landing in Spam: Here’s a detailed email deliverability guide

Okay people, listen up! What’s the game with email deliverability these days? We’ve been working with some of our clients on this and let’s just say that it’s been an eye-opening experience! Of course, as the saying goes, there’s more to it than meets the eye. One important point: As e-commerce store owners and marketers,

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How to deal with high bounce, unsubscribe and spam complaint rates
Deliverability
Rodrigo Santiago Juacaba

How To Deal With High Bounce, Unsubscribe and Spam Complaint Rates

And how to address each of these email list issues…   When you are evaluating the reports from your campaigns, there are several metrics you should be analyzing, among which are bounce rate, unsubscribe rate, and spam complaint rate. But how exactly do you address each of them? Let’s dive in…   Bounce rate  Are

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The King of Email Inboxes: How Gmail Rules Email Marketing
Deliverability
Thomas McClintock

The King of Email Inboxes: How Gmail Rules Email Marketing

You’ve worked hard on a critical email marketing campaign. Finally, the moment comes — you’re ready to click that Schedule button and drop that email into your subscribers’ inboxes.  Then they will eagerly open and obey your Calls to Action to become buyers, right? But the chances of getting your email list to open your

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1 Simple Hack To Decrease Spam Complaints

👮 Decrease Spam Complaints By Excluding People That Are Inside Flows From Campaigns 🚫 When it comes to sending emails to a certain list, there are several things that should be taken into consideration. That would be deliverability, expected open and click rates, and amongst some other things, spam complaints. 👻Getting the emails into spam

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Freeing Yourself from the Spam Folder’s Chokehold

    You just started taking email marketing for your store seriously… 👮‍♂️ You used to simply send promos to your entire list and hope for the best. But the best never came. Instead Open Rates gradually declined and you found yourself sending more and more emails to make less and less money per send. 

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How to Reach Gmail’s Inbox Consistently

What if all your emails are heading straight to spam? 🤔 And Gmail lands in Spam?     📧 Gmail judges you based on your recipients’ reactions   Gmail surpassed long-time heavyweight champion Apple Mail earlier this year. That makes it now the most popular inbox provider with nearly a 30% market share. Because of

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📩BRO, DO YOU EVEN SPAM?📩

Much is said about avoiding the spam folder and ways to improve deliverability. 📬Every marketer wants to be read, or else any effort in delivering engaging content is in vain. Even though spam traffic worldwide has been decreasing for the past years, more than half of all email today is still spam.⚠️ If you want

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Deliverability
Ettore Bellò

How to reach the Inbox consistently 📩

What if all your emails are heading straight to spam? 🤔 And Gmail lands in Spam? 📧 Gmail is one of the most important email providers. Gmail relies on user feedback. Basically, it tracks all the actions you make after receiving an email: marking the email as spam, replying to the email, moving it to

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