Category: Content


Maks Levstek

Emotions – the Secret Sauce of Successful Marketing

Can emotion improve your email strategy?  🚫 No, I’m not suggesting you should be an emotional wreck when running an email campaign. I am talking about understanding the emotions of your customer and how to apply this understanding to improve your email revenue.  If your recipients emotions are only vaguely in the back of your

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6 Psychological Triggers you can’t miss in your Email Marketing

Everything is looking fine. You’ve got a big email list, progress on spam issues and thousands of people waiting to be convinced to buy your product. Not that easy. Optimizing the conversion rate of your email recipients in the long term is a tough job. The good news is that psychology can help you succeed.

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