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Analytics
Augustinas Pocevicius

Knowing your customers can save you a bunch of $$$

Since you’re selling online, I bet you’ve never actually met the vast majority of your customers. Of course, you might have an idea of your customer avatar, but if you don’t use any tools to determine that, then it’s just worthless guessing.  And trust me, it’s vital to know your buyers very well. Otherwise, a

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Analytics
Thomas McClintock

Interpreting Your Email Metrics

There are ample email marketing metrics to follow, but so many numbers can sometimes be confusing. How do we, as marketers, interpret the data from our email sends? What questions should we ask in order to fix data that’s not telling us what we need to know? In this post, we’ve shortcut these problems with

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