Average increase in
email revenue (YoY)
There’s never been a better time for being health
conscious than now. With over 15,000 brick and mortal health supplement stores in the US, it’s clear that self-care and a healthy lifestyle are here to stay. Covid19 further accelerated the need for leading a healthy lifestyle on one end, and accelerated the demand for shopping for health product online on the other.
According to a study, online supplement sales are expected to grow from $5 billion in 2019 to more than $10 billion in 2022 (reaching 19.6% of all supplement sales).
Challenges to be solved for Dietary supplement stores
1. Communicating Product Knowledge
2. Using customer specific information to send hyper-personalised emails
3. Builing a loyal and sticky customer base
4. Building trust
5. Following compliance & regulations
Health Supplement stores are unique businesses in the sense that their products are almost always multi-use and need a customer to keep coming back to refill their products. This makes the case for the role of a robust email marketing program to make the retention marketing funnel stronger. As email marketing is able to drive high repeat purchases through automations that are specific to customer behaviours, profiles as well as create constant product recall through campaigns, retention marketing for health supplement stores is a no brainer.
In this report, we will highlight how we at Hustler Marketing helped 6 of our health supplement store clients harness the most of email marketing and even SMS marketing to grow their business several times over in a short period of time.
How did we achieve great results for supplement stores through a strategic approach to email marketing?
Different customers require different products based on their personalised data like age, gender, lifestyle, preexisting conditions, allergies and other information. Gathering this data is a priority for dietary supplements to help target the right segments and have relevant emails for all. Some ways the stores can gather this data is by building custom popups, using quiz popups using a third party app like Octane.ai, past purchase data or simply by conducting a survey in a previous campaign.
For Nutrachamps, we send survey emails like these ever so often.
How Sun Warrior sold out their LEAST Selling product with a single campaign!
For this Dietary supplement brand, we created an informative yet fun and engaging campaign about nothing else but Beetroot Powder – a product that usually doesn’t sell well for this client. One hour after the campaign went out, Sunwarrior sold out all their beetroot powder tubs! Not only that, the client was overwhelmed by the volume of messages they started receiving demanding for this product to be back in stock.
We sent out a strategic number of campaigns at a frequency that drove the most results. Some of the campaign hooks we focussed on were:
1. Buy 1, get 2 free Promo
2. Curation of Gifts based on occasion
3. Share your experience contest
The world of Dietary supplements usually comes under FDA regulations and marketers need to strictly follow compliance. We ensure that all emails that we work on for supplement stores are FDA-compliant and taboo words like “cure” are avoided.
Having copywriters with a legal background who’re on top of such nuances (as we do) helps keep our emails above board, and yet effective.
That said, where traditional online advertising falls short for advertising supplements, emails do allow some leeway in using content that’d be otherwise gated on other platforms. This is where we use our storytelling skills and use of customer testimonials to be able to communicate certain attributes which would be under the radar on another platform.
With the growth in supplement stores all over the internet, some of which are admittedly spurious, it’s more crucial than ever for a supplement store to establish trust and credibility.
We help our clients build and retain this trust through 2 pillars of: 1. Honesty 2. Not overpromising 3. Displaying genuine customer testimonials.
The stores were evaluated based on the following 7 criteria
- Average Email Revenue %
- Yearly growth of store vs email revenue
- ROI from spends on email marketing
- Email revenue before and after Hustler Marketing
- Flow and campaign revenue
- Repeat purchase rate growth
- SMS marketing revenue
One of the stores achieved 80% of email revenue, and 31% of store revenue from campaigns alone
After 2 months our content not just enriched but it escalated into great areas with such a great creativity. Parting from great content on email marketing our sales followed tremendously and increase above planned expectations and looking forward how much it can grow in 11 different markets. We are extremely satisfied with work of (like to call them) “email hackers”:). They are always ready also to brainstorm and participate into brainstormings for general campaings. They are always there to make extra mile to make your business bigger! We are very happy to have oursorced email marketing channel and found longterm trusted partner that will help us to grow behind expectations and provide quality to company. Thank you Hustlermarketing for all your work, dedication, profesionalism and effort already done and keep going.
-Haris Begic, Commercial Director at Nutrachamps and Bebe’s