Why Funny Email Marketing Campaigns Work And How To Do Them

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Marilyn Monroe said “If you can make a woman laugh, you can make her do anything”. Well, with a tiny adjustment, these words can be translated into a golden rule for creating funny email marketing campaigns that help make connections and boost your conversions.  

If you can make a customer laugh, you can make them do anything.

However, before you rush off and create funny email marketing campaigns, proceed with caution. Remember that humor needs to align with your brand identity. It needs to reflect what your brand is all about and it needs to be handled with authenticity. 

Let’s take a closer look at this powerful marketing tool, and discuss some important ways humor tactics for emails can be used to connect with your customers and boost your conversions.

Humor grabs attention 

Consumers can be skeptical about receiving yet another email in their inbox, and it’s easy to see why. Consider the fact that in the time it’s taken you to read the brief intro to this blog post, close to 20 million emails have been sent across the globe. 

However, using humor in sales and sending funny email marketing emails can cut across the clutter and act as your hook. Much like a strong headline it makes sure your content isn’t ignored and it compels the reader to keep reading.

 

funny marketing emailss humor grabs attention example

With this in mind, a funny joke, a smart social reference, a playful pun, or a witty wordplay can serve as a refreshing change of pace. If on brand and correctly executed, humor in subject lines can go far to increase your open rates and get your content in front of a broader audience.  

Humor lowers defenses

Customers are being bombarded with content, but are in need of connection. This is where you have a secret weapon which can catch people off guard and lower their defense. 

If you can make your audience laugh or deliver something relatable and human, they’ll become that much less apprehensive about engaging with your brand that much more likely to listen to what you’ve got to say. 

In that moment your audience likes and trusts you a little bit more than they used to. Where they might have automatically closed themselves off from hearing your message, humor can present you with a window of opportunity to pitch without it feeling too sales-y. 

The customer will begin to associate those feel-good endorphins with your brand in the long run, which helps to grow your relationship and this builds customer retention.

Humor helps to humanize your brand

With email marketing, you can’t escape the reality that you’re trying to sell something to your audience. The danger here is that your content can come across as cold, hard and ‘salesy’ which is a big turn off. People don’t warm to products, they warm to brands, and with this in mind you need to work hard to be relatable and personable. 

Humor is one of the most genuine ways to achieve this. It distinguishes you from your competitors and is a reminder that there is more to the brand than a few pixels on a website. 

If there’s one thing we’ve all learnt from the rise of ChatGPT, it’s that computers can’t be funny. For now, that’s still an advantage we humans have over the machines. So, by sending funny email marketing emails and injecting some humor into your emails you’re reminding your audience that there are in fact real, live people behind your brand which is an instant way to build trust and grow connection. Hooray for making your brand more human and less anonymous. 

   

Remember, jokes are very subjective. What one person finds funny, might only garner a small smirk from the next person. Don’t let this put you off. On the contrary, being true to your tone of voice is a guaranteed way to ensure that you stand out from the crowd. When your brand’s humor resonates with the right target market it can go a long way to reassure your core customers that you “get”them. 

Funny Marketing Emails make your brand more memorable 

Since the goal of marketing is to build a lasting relationship with your audience, humor can be key to kickstarting that connection. When your marketing taps into positive emotions you’re triggering a feel-good response and leaving a lasting impression on your audience. Much like the endorphin hit you get when sharing a joke with friends. This makes your customers more likely to remember your brand and interact with you in the future. 

Think about some of the most memorable advertising campaigns you’ve seen. Some of you may be able to recall from as far back as your childhood. Chances are they stuck with you because they were humorous. When we enjoy content we’re more likely to remember it and want to share it. Research shows that we are 30 times more likely to laugh with others than when we are alone. Have ever read something that made you laugh out loud and you couldn’t keep it to yourself? That’s the power of humor. 

Remember, shareability invites User-Generated Content. Chances are there will be members of your audience who won’t be able to resist coming up with their own versions of the joke. This will increase your brand footprint and grow your audience. 

 Funny Marketing Emails make your brand more memorable

Time to give creative email marketing a try?

On any given day, a consumer is exposed to over 6,000 ads, and each year, more than 25,000 new products. It is clear that consumers have a lot of choices available to them. With growing technological innovation, these choices keep growing. Creating connections has never been harder. But it has also never been more crucial for breaking through the noise and establishing valuable consumer relationships. If you haven’t done so already, it may be time for you to give funny email marketing a try. Humor is the perfect tool for creating genuine and authentic customer relationships which convert.

Knock, Knock…  Who’s There?

It’s Hustler Marketing! Your Klaviyo Elite Master Partner retention marketing agency. 

Book a call today and let’s give your marketing plan the boost it deserves.

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