With Pride Month just around the corner, brands worldwide are preparing to align their marketing strategies with the occasion. In today’s market, there is a
In today’s ever-evolving marketing landscape, staying relevant and connecting with your target audience is crucial. Incorporating pop culture into marketing campaigns has proven to be
In any face-to-face job, sensitivity is a must. Yet we often forget that with email, we’re face-to-digital-face with readers. Mastering sensitivity in email marketing is
Marilyn Monroe said “If you can make a woman laugh, you can make her do anything”. Well, with a tiny adjustment, these words can be
As the weather warms up and flowers bloom, it’s time to work on your spring email marketing strategy to keep things topical and fresh for
With International Women’s Day (IWD) just around the corner, it’s the perfect time for eCommerce brands to start planning their email marketing campaigns. But with
Welcome to the world of email nurture campaigns! These are powerful tools in the marketing world, giving brands the chance to build a strong and
Every quarter eCommerce businesses celebrate Get to Know your Customers Day. It is a day when we marketers should go the extra mile and provide
The first big marketing event of the year is upon us: Valentine’s Day. In 2022, Valentine’s Day spending reached $23.9 billion, winning the spot as
