At Hustler Marketing, we’ve been remote since long before it was cool. As a fully remote email marketing agency from the beginning, we have had more time than most to perfect remote, asynchronous collaboration. We’re also proud of the work our HR team does to keep our 70-strong team feeling connected and engaged. Our exceptionally high ENPS scores are a testament to that.
But we also know how important it is to meet in person whenever possible. So in January, our management team gathered in Prague for several days of strategy meetings. The purpose of our time together was to plan for the upcoming year. The result was an intense yet highly productive series of discussions and brainstorming sessions.
Hustler Marketing Heads to Prague
Once all 19 members of our management team had made their way to Prague, the meetings began. Each of these sessions had a distinct focus and objective.
First on the list was optimizing our email & SMS marketing services for eCommerce. 2023 was a year of revolutionary changes in digital marketing: generative AI, tighter privacy standards, and intense competition for top talent. Our team spent a large part of our time together strategizing around what we need to do to help our clients navigate these new challenges and keep winning.
We also took a deep dive into the way our departments work, and brainstormed ways for them to collaborate more deeply. Refining our internal structure and processes is key to attracting and retaining the highly skilled marketing and creative talent we’re known for.
Finally, a major focus of the meetup was developing our new services as we grow into a full-service marketing agency.
Hustler Goes Beyond Retention: Full-Service Marketing Solutions for B2C and B2B
Retention marketing (email & SMS) will continue to be at the heart of what we do at Hustler Marketing. But through 2023, we launched a range of exciting new offerings. These new in-house teams offer brands a full-service marketing solution. For several of our current clients, Hustler Marketing has already become a strategic partner across multiple marketing channels.
Ad Creatives and User-Generated Content (UGC)
This team includes experienced strategists, video editors and copywriters who come together to create scroll-stopping content for social media ads. The service includes sourcing, briefing and management of UGC creators, editing and ad management across multiple platforms.
Conversion Rate Optimization (CRO)
As an email marketing agency for eCommerce, the Hustler Marketing has an in-depth understanding of customer behavior. Creating a CRO team was a logical next step that enables us to take a more hands-on approach to helping our clients make their sites and landing pages easier to use and more likely to convert.
B2B Marketing & Hubspot Integration
For most of our time as an email marketing agency, we have focused on B2C eCommerce brands. Now, for the first time, we are expanding our services to include support for B2B companies using Hubspot CRM. B2B companies can leverage this service to get the maximum value from their CRM, and close critical marketing and sales funnel gaps.
For Ákos Doleschall, Managing Director of Hustler Marketing, the meet-up was an opportunity to reconnect with team mates from around the world and launch an exciting new phase in the company’s trajectory. In his words: “it was great to see all of the new teams and services taking shape and syncing together – especially because we’ve been able to in-source most of the required talent and expertise.”
Mostly Work, with a Little Play
Despite the packed agenda, we managed to carve out moments of fun (this is Hustler Marketing, after all!), including a memorable team dinner and a fun-filled team building exercise against the backdrop of Prague’s beautiful sights.
Needless to say, the whole team left Prague with great memories and a new vision for Hustler Marketing. We’ve already hit the ground running, and we’d love to tell you all about it. Get in touch to learn more about what partnering with Hustler Marketing could do for your brand in 2024 and beyond.