BLOG

Email marketing 9k campaign breakdown
Case Studies
Bostjan Belingar

🤩💰3-day-9k promo: breakdown of email marketing elements 🔝📫

🎉No long ass content post this time. Just a pure breakdown of actual strategies. Every single one of them deserves a post on its own (check the group I probably wrote about it before).   Multi-day promotion instead of single-day blast. Initial stages were split-tested. Highly segmented sending: firstly hot list, then active buyers, active

Continue Reading »
The importance of customer retention in email marketing and how to reach it.
Increase revenue
Bostjan Belingar

🤓🍀Do you even order update, bro? // Mini-rant on repeat-customer loyalty👨‍👨‍👧‍👧👨‍👩‍👦

How’s your shipping doing? Is it a quick FB hump & dump and then a 4-week radio silence till delivery? Or are people kept in the loop, feel the excitement of the soon-to-arrive product, and then pampered and spoiled as a VIP to encourage 2nd-time purchase? There are several strategies of course, and they all

Continue Reading »
Trust issues problems with external apps.
Increase revenue
Bostjan Belingar

🤦Blindly trusting your $$$ to external apps? 😱

I’ve just recently migrated one of my new clients from Mailchimp to Klaviyo. He was using a bunch of different apps together with Mailchimp, and I needed to analyze the copy in those so I could prepare/tweak the new stuff for Klaviyo… Recart cart abandon email went straight to spam on my Gmail. A big

Continue Reading »