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The importance of customer retention in email marketing and how to reach it.
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Bostjan Belingar

🤓🍀Do you even order update, bro? // Mini-rant on repeat-customer loyalty👨‍👨‍👧‍👧👨‍👩‍👦

How’s your shipping doing? Is it a quick FB hump & dump and then a 4-week radio silence till delivery? Or are people kept in the loop, feel the excitement of the soon-to-arrive product, and then pampered and spoiled as a VIP to encourage 2nd-time purchase? There are several strategies of course, and they all

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Trust issues problems with external apps.
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Bostjan Belingar

🤦Blindly trusting your $$$ to external apps? 😱

I’ve just recently migrated one of my new clients from Mailchimp to Klaviyo. He was using a bunch of different apps together with Mailchimp, and I needed to analyze the copy in those so I could prepare/tweak the new stuff for Klaviyo… Recart cart abandon email went straight to spam on my Gmail. A big

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In this post, you can learn how to improve email Deliverability
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Bostjan Belingar

The Dummy’s Guide To Improved Email Deliverability (and more $$$)

Deliverability… what the hell does that even mean? There are many definitions, and when people use the word deliverability they usually mean something different – inboxing. But hey, who cares about definitions and the boring stuff anyway right, so let’s get right into it: Do emails you send actually reach your subscribers or not? Mostly,

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How to increase email open rate instantly.
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Bostjan Belingar

Up to 13% higher opens of your emails in 45 seconds? 🕵

What if I told you there’s a l33t h4x0r magic trick that would give you up to 13% higher open rates on your emails, INSTANTLY? Well, you can thank me later, but here it is: simply resend your emails to non-openers a day later. Easier than stealing candies from a kid. A huge MailChimp study

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