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Homer Simpson with hands raised screaming YOOHOOO on a blue background
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Sócrates Lozano

More campaigns = more $$$?

Can you increase email revenue just by increasing frequency? Send more campaigns each week to make more money. Ok. Sounds obvious, a little too easy and almost dumb, but hey someone had to say it 😉 🚫 But hold on a second… won’t I hurt deliverability, annoy my customers and burn out my list? Yes,

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Email marketing 9k campaign breakdown
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Bostjan Belingar

🤩💰3-day-9k promo: breakdown of email marketing elements 🔝📫

🎉No long ass content post this time. Just a pure breakdown of actual strategies. Every single one of them deserves a post on its own (check the group I probably wrote about it before).   Multi-day promotion instead of single-day blast. Initial stages were split-tested. Highly segmented sending: firstly hot list, then active buyers, active

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The importance of customer retention in email marketing and how to reach it.
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Bostjan Belingar

🤓🍀Do you even order update, bro? // Mini-rant on repeat-customer loyalty👨‍👨‍👧‍👧👨‍👩‍👦

How’s your shipping doing? Is it a quick FB hump & dump and then a 4-week radio silence till delivery? Or are people kept in the loop, feel the excitement of the soon-to-arrive product, and then pampered and spoiled as a VIP to encourage 2nd-time purchase? There are several strategies of course, and they all

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