Most email revenue problems are not volume problems. They’re strategy problems. This ecommerce brand had been sending consistently for years, but email revenue had plateaued
Most ecommerce welcome flows underperform for one reason: they rely on a discount to do all the work. A percentage-off offer might get the first
Most May email calendars are filled with generic holiday sends, forced puns, and campaigns that generate opens but very little revenue. The brands that actually
UGC ads didn’t stop working after Meta’s Andromeda update. What changed is the standard for what counts as “good” creative. The old playbook — raw
On Meta and TikTok, you have 2–3 seconds to earn attention. If your hook doesn’t stop the scroll, nothing else in the ad matters. Not
The difference between high-performing UGC and unusable content usually comes down to one thing: the brief. Too scripted → it feels like an ad and
Klaviyo is the better choice for ecommerce brands. ActiveCampaign is better suited for B2B, SaaS, and service businesses that rely on CRM pipelines and lead
Your first sale is the most expensive one you’ll ever get. Post-purchase email is how you make that acquisition cost worth it—by turning one-time buyers
Open rate has been unreliable since Apple’s Mail Privacy Protection launched in 2021, but in 2026, the shift is no longer theoretical. Mailbox providers now
