There’s a difference between knowing a piece of UGC performed well and knowing your UGC program is working. Most measurement frameworks only answer the first
Most ecommerce brands using user-generated content (UGC) are getting part of the equation right. They’re commissioning content, running it in paid ads, and seeing better
Email marketing is the practice of sending targeted, permission-based emails to a list of subscribers with the goal of building relationships, driving purchases, and retaining
Email marketing should drive 25 to 35% of total revenue for most Shopify stores, and for brands that have built their programs properly, it often
Most advice on the best time to send marketing emails points to the same benchmarks: Tuesday mid-morning, Thursday afternoon, or maybe Friday if you’re feeling
![HM SEO [UGC Marketing vs Influencer Marketing]](data:image/svg+xml;base64,PHN2ZyB2aWV3Qm94PSIwIDAgMzAwIDE2MyIgd2lkdGg9IjMwMCIgaGVpZ2h0PSIxNjMiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
UGC Marketing and Influencer Marketing aren’t the same thing, and treating them as interchangeable is one of the most common budget mistakes ecommerce brands make
AI is already inside most email marketing programs. Research from Litmus, HubSpot, and Klaviyo puts the share of marketers using it in some form at
The platform is what you pay for, regardless of who manages your email. It’s the foundation that everything else runs on. Most platforms charge based
June is one of the most underestimated months in e-commerce email marketing. Most brands coast through it with a rainbow logo, a generic Father’s Day
