With International Women’s Day (IWD) just around the corner, it’s the perfect time for eCommerce brands to start planning their email marketing campaigns. But with so many Women’s Day emails flooding inboxes, it’s important to make sure your brand’s message stands out. Whether your goal is to drive sales or raise awareness of your brand’s values, a well-crafted email campaign can make all the difference. In this blog post, we’ll share our top campaign ideas, examples, and tips for creating impactful emails that will help your brand connect with subscribers and make a lasting impression on IWD.
What is International Women’s Day and why is it important for eCommerce marketing?
International Women’s Day is a powerful opportunity for eCommerce brands to showcase their commitment to gender equality and connect with customers who value social responsibility. As younger generations increasingly prioritize ethical, transparent brands that align with their values, it’s more important than ever to take a stand and raise awareness for social causes like women’s rights.
Before launching your Women’s Day emails, it’s essential to understand the significance of this global event, which aims to celebrate women’s achievements, promote gender equality, and call for positive change. Check these three impactful Women’s Day email ideas to help you strengthen your email marketing strategy and engage with subscribers on this occasion.
Celebrate Women Valuable to Your Brand
There are many ways to honor IWD in your email marketing campaigns. Whether it’s highlighting your female founder or leaders or sharing the stories of your women-identifying staff members or customers.
For instance, this compression socks eCommerce brand shared an interview with its female founder. She discussed the challenges of being a female founder and offered advice on how to empower women. This email focuses on presenting the brand as a women-powered business that cares about women’s issues. It’s a great example of how a Women’s Day email can spotlight the women behind the brand and align with its core values.
Another example is this baby apparel brand that shared the story of one of its customers as a working mom. The brand used this story to show appreciation for the women who support them and highlight their product’s unique selling points. The email ends with a personalized message for each subscriber and a clear call to action to browse their latest releases.
Highlight Women Leaders and Activists
You can highlight women leaders and activists related to your industry or showcase the stories of women who have made an impact globally. End the email with a clear call to action to encourage your subscribers to celebrate with a special discount on their next order.
Take inspiration from this art store. They launched a Women’s Day sale and sent an email featuring three influential women from the art world across the centuries. We love that it highlights women’s stories and contributions to the art while being directly connected to the brand’s mission, values, and product. This nurturing email can also help to close sales by motivating people to support art created/inspired by women.
Another great example is this supplement store’s email campaign for Women’s History Month. The email highlighted the achievements of women’s fight for equality and acknowledged that there is still work to be done. The call to action was for the audience to reply and share the women who inspire them to move forward. Which ultimately helps to improve their deliverability and sender’s reputation.
Show Appreciation with Special Women’s Day Promos
Marketing rule number one: if a day is worth celebrating, it’s also worth selling. Promos are the most common content on Women’s Day emails. This is because they are great-performing and essential for brands looking to boost sales. You can offer a traditional sitewide sale, women’s collection discounts or show appreciation for female customers with giveaways or donations to women’s charities.
For example, this jewelry brand reminds its subscribers of what IWD stands for before presenting its offer and pushing on FOMO to increase sales.
This brand, on the other side, complements its promotional email with famous quotes from influential women to give it a special touch.
International Women’s Day provides an opportunity for brands to showcase their commitment to gender equality and connect with customers who value this cause. But for this to be successful, it’s crucial to select the right campaign idea.
Need some help? Start planning your email marketing strategy with Hustler Marketing.