User-generated content (UGC) works differently depending on where a customer is in their journey. At the awareness stage, it builds trust with strangers. At the
There’s a difference between knowing a piece of UGC performed well and knowing your UGC program is working. Most measurement frameworks only answer the first
Most ecommerce brands using user-generated content (UGC) are getting part of the equation right. They’re commissioning content, running it in paid ads, and seeing better
![HM SEO [UGC Marketing vs Influencer Marketing]](data:image/svg+xml;base64,PHN2ZyB2aWV3Qm94PSIwIDAgMzAwIDE2MyIgd2lkdGg9IjMwMCIgaGVpZ2h0PSIxNjMiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
UGC Marketing and Influencer Marketing aren’t the same thing, and treating them as interchangeable is one of the most common budget mistakes ecommerce brands make
UGC ads didn’t stop working after Meta’s Andromeda update. What changed is the standard for what counts as “good” creative. The old playbook — raw
On Meta and TikTok, you have 2–3 seconds to earn attention. If your hook doesn’t stop the scroll, nothing else in the ad matters. Not
The difference between high-performing UGC and unusable content usually comes down to one thing: the brief. Too scripted → it feels like an ad and
Your first sale is the most expensive one you’ll ever get. Post-purchase email is how you make that acquisition cost worth it—by turning one-time buyers
This Black Friday Cyber Monday, we ran 200+ UGC ads across 30+ brands in multiple niches, testing everything from classic unboxings and testimonials to problem-solution
