How to Use and Fix Personalized Tags in Emails
Ever received an email with your name in the subject line or in the email body? Did you appreciate the fact that the sender was
Belén Loaiza Ruiz
July 22, 2023
Ever received an email with your name in the subject line or in the email body? Did you appreciate the fact that the sender was
The SMS Market has a huge potential that is constantly being overlooked. The SMS marketing stats for 2022 show that text messages have an average
When setting up a retention marketing strategy, automated email flows are always a must. But email flows are a universe of their own and depending
In a fast-paced digital world we as marketers are expected to get to know our customers and foster strong relationships with them. We’re tasked with
The flowers have bloomed, and the days are getting longer and warmer, which means summer is arriving. But guess what needs to be hotter than
Marketing decisions shouldn’t be left to guesswork. What works for your audience and what doesn’t, should be put to the test and the results of
What’s the real goal of marketing? Some people would argue it’s to make more sales and, ultimately, to increase revenue. And they’re not wrong. But
The strength of email marketing is its ability to deliver the right message at the right time to the right audience. Websites can’t do
Specific segmentation is a tricky topic. The benefits of it are obvious: your clients get customized emails based on their profile. But it decreases the
