The standard email marketing playbook was built for B2C ecommerce, and most of it follows the same structure: A welcome series with a discount code,
Email marketing is the practice of sending targeted, permission-based emails to a list of subscribers with the goal of building relationships, driving purchases, and retaining
Most advice on the best time to send marketing emails points to the same benchmarks: Tuesday mid-morning, Thursday afternoon, or maybe Friday if you’re feeling
June is one of the most underestimated months in e-commerce email marketing. Most brands coast through it with a rainbow logo, a generic Father’s Day
Most ecommerce welcome flows underperform for one reason: they rely on a discount to do all the work. A percentage-off offer might get the first
Most May email calendars are filled with generic holiday sends, forced puns, and campaigns that generate opens but very little revenue. The brands that actually
Klaviyo is the better choice for ecommerce brands. ActiveCampaign is better suited for B2B, SaaS, and service businesses that rely on CRM pipelines and lead
Your first sale is the most expensive one you’ll ever get. Post-purchase email is how you make that acquisition cost worth it—by turning one-time buyers
Open rate has been unreliable since Apple’s Mail Privacy Protection launched in 2021, but in 2026, the shift is no longer theoretical. Mailbox providers now
