Your campaigns get the attention during Black Friday Cyber Monday (BFCM). Your flows do the heavy lifting. While you’re focused on planning the perfect launch
Most ecommerce brands set BFCM revenue targets by picking a number that feels ambitious without checking whether their email program can actually support it. This
Not every email program is in the same position going into BFCM, and the gap between one that’s ready and one that’s not usually comes
The brands that generate the most revenue from BFCM (Black Friday Cyber Monday) emails are almost never the ones with the best offers, but the
BFCM (Black Friday Cyber Monday) email preparation isn’t something you do the week before Black Friday starts. Brands that consistently perform well during BFCM start
Re-engagement campaigns target subscribers or customers who have stopped buying or opening your emails, aiming to bring them back before they are lost entirely. Done
The email customer journey is the sequence of emails a subscriber receives from the moment they join your list to the point where they become
Targeted email marketing isn’t about sending more emails but about sending the right one to the right subscriber at the right moment, based on what
Email marketing automation is the practice of sending emails automatically based on what a subscriber does, rather than manually scheduling every send. When a new
