In every eCommerce company’s marketing stack, email marketing continues to be an essential tool to reach their customers directly and generate revenue. One of the
When setting up a retention marketing strategy, automated email flows are always a must. But email flows are a universe of their own and depending
SMS marketing is an evolved marketing channel today and not just an alternative but an important add-on to strengthen your email marketing. SMS marketing when
Personalized emails go way deeper than just having the subscribers’ name in the subject line. It requires an understanding of the entire customer journey and
Email marketing has been around for ages and by now we know that it works wonders. Like most digital tools, email is also evolving with
The customer lifecycle or the customer journey is a concept all eCommerce owners and marketers are familiar with. This is a term that describes the
