Email marketing is part art and part science. Copy and design are crucial for a successful strategy. However, we should not forget that segmentation, offers,
Maintaining a healthy deliverability is essential for a successful email marketing strategy. From spam rates to unsubscribe rates, marketing automation platforms provide helpful metrics to
SMS is a marketing tool that is growing, and fast. With people spending almost three hours a day on their mobile devices, being able to
Just as we were wrapping our collective heads around the various updates and changes in the wake of the Apple iOS 14.5 update, here we
Let’s face it. Noone in the email marketing world likes the “message clipped” message on an email. Not us email marketing managers, and not even
We know getting subscribers is hard and there is a lot of pressure on building a good email list. At the beginning you may think
“What The Best Text-To-Image Ratio In Email Marketing?” It’s one of the most important questions an e-commerce store should ask when talking about email marketing
Not all email subscribers are created equal. It is important to gauge your email list every once and in a while, and clean up the
Despite many years of predictions that email as a marketing channel would die or fade away, that day has yet to arrive. Email is alive
