Acquiring new customers gets more expensive year after year. E-commerce stores rely more and more on email marketing to get the most out of existing
Maintaining a healthy deliverability is essential for a successful email marketing strategy. From spam rates to unsubscribe rates, marketing automation platforms provide helpful metrics to
Email marketing has been around for ages and by now we know that it works wonders. Like most digital tools, email is also evolving with
With the increasing changes in data privacy and management, business owners and marketers are being forced to see and use data from a whole new
When it comes to marketing and sales, success rates for email are usually higher than any other channel. In fact it’s one of the most
Since you’re selling online, I bet you’ve never actually met the vast majority of your customers. Of course, you might have an idea of your
There are ample email marketing metrics to follow, but so many numbers can sometimes be confusing. How do we, as marketers, interpret the data from
Predictive Analytics is an amazing way to surprise your customers and generate more sales. It predicts each customer’s next order date automatically using an “expected
Not Clickthrough Rates. Not Open Rates. Not even the size of your list. Those are all important metrics for ecommerce. But for stores looking to
