Author: Thomas McClintock

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The King of Email Inboxes: How Gmail Rules Email Marketing
Deliverability
Thomas McClintock

The King of Email Inboxes: How Gmail Rules Email Marketing

You’ve worked hard on a critical email marketing campaign. Finally, the moment comes — you’re ready to click that Schedule button and drop that email into your subscribers’ inboxes.  Then they will eagerly open and obey your Calls to Action to become buyers, right? But the chances of getting your email list to open your

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Interpret The Right Email Metrics for Your Ecommerce Store
Analytics
Thomas McClintock

Interpreting Your Email Metrics

There are ample email marketing metrics to follow, but so many numbers can sometimes be confusing. How do we, as marketers, interpret the data from our email sends? What questions should we ask in order to fix data that’s not telling us what we need to know? In this post, we’ve shortcut these problems with

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Personalization
Thomas McClintock

Send the Right Message to the Right People with this Simple Trick

Specific segmentation is a tricky topic. The benefits of it are obvious: your clients get customized emails based on their profile. But it decreases the number of recipients of each email you send and increases your workload. On the other hand, keeping segmentation more general allows you to reach a higher amount of people per

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Freeing Yourself from the Spam Folder’s Chokehold

    You just started taking email marketing for your store seriously… 👮‍♂️ You used to simply send promos to your entire list and hope for the best. But the best never came. Instead Open Rates gradually declined and you found yourself sending more and more emails to make less and less money per send. 

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Impossibly Beautiful Email Design

Automation is changing marketing at a fundamental level, on a daily basis. Only moments ago, I reached out on Slack to a software expert in another country.?? We brainstormed a way to automate the process of enlisting Facebook Group members to subscribe to an email list. It wasn’t that long ago that I had to

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List Nourishing: Transforming Product Fans Into Brand Fans

You started out with a single-product Shopify store, and it blew up. You’re doing amazing with steadily increasing revenue. But you wonder how long is this gonna last? You know you need to expand your product line, but doing so is risky. More ad spend, product testing, customer education, and maybe it’s all for a

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Personalization
Thomas McClintock

“How Intimate Are You with Your Email?”

Hustler Marketing is a different kind of agency. For example, we invite “Guest-Star Marketers” to present the latest aspects of email marketing. They’re not a job requirement, but each Zoom is filled with dozens of interested faces and includes a lively Q&A. Recently veteran ecommerce crusher Tim Kilroy joined us for an eye-opener based on

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Hustler Marketing Helps Trailblaze Email Marketing’s Next Steps

We all see trends, sometimes just as they happen. But even better is to be part of building one, and seeing it rise from foundation to ground floor and upward. Klaviyo responded to profound changes in data-driven retail by building revolutionary software. It’s since left competitors in the dust. Hustler Marketing saw what was happening,

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