Every quarter eCommerce businesses celebrate Get to Know your Customers Day. It is a day when we marketers should go the extra mile and provide our customers the opportunity to share their thoughts and valuable feedback on our products or marketing messages. Creating Get to Know your Customers Day emails not only helps nurture your relationship with your subscribers but also gathers zero-party data that will fuel your marketing strategy.
What are the benefits of sending Get to Know Your Customers Day Emails?
- Nurture your relationship with your existing customers
- Obtain reviews from satisfied Customers
- Leverage feedback from unhappy Customers
- Data on your subscriber’s favorite products, collections, or even emails
- Collect answers from non-buyers on why they haven’t completed a purchase yet.
- Build brand loyalty and trust
5 Get to Know Your Customers Day email examples
1. Find your email subscribers’ favorite product
If strong CTAs and straightforward messaging work for your audience, then this type of email is a great option. Find out your email subscribers’ favorite product while at the same time redirecting them to purchase it on your website.
After sending out this Get to Know Your Customers Day email, analyze the click activity on your email, the most voted product, and the one that converted the most. It is a great exercise you can do more than once to be sure about the results you’re getting.
2. Create a short survey and push on conversions with a special discount
An online survey linked to your email is a quick and easy way to get feedback. This email was sent out to people that had subscribed recently but hadn’t placed an order yet. The email incentivizes the recipient to answer the survey to get a special discount.
This email was a well-performing one. It got a 0.1% conversion rate (25% more than the Klaviyo Benchmark) thanks to the award for those who answered the survey. This is an amazing achievement considering this email was sent out only to non-buyers.
You can also use a different approach and include questions directly in your email. If you’re using Klaviyo, this is especially easy to do thanks to their custom properties. When people click on any option, a custom property can be created on their profile. This way, you can store that data and use it in the future to power up your segments.
3. Tailor your Get to Know Your Customers email for different segments
This brand sends regular Get to Know Your Customers emails tailored to the phase of the customer’s journey its subscribers are in. Each email variation has a different goal:
- For recent subscribers, the goal is to get their reviews and feedback.
- For people that haven’t bought in a while, the goal is to push them to place a new order with the discount.
- For non-buyers, the goal is to get their feedback on why they haven’t placed an order yet and get them to do so.
The results are fantastic for each send-out due to personalization and segmentation. The email not only got plenty of reviews or valuable feedback but it got people to convert. And we all know that’s the ultimate goal.
4. Follow up with your Get to Know Your Customers Day emails
This brand sent out a short survey within their email to identify their subscribers’ favorite collection. The store went one step further and sent out another email a couple of days later with the results of their Get to Know Your Customers Day survey.
This type of email uses the same logic Instagram surveys do. People like to voice their opinions simply, but also want to know what others think. So take the chance to use email and give them that gratification your subscribers are looking for while saving that precious data. Use that information to make marketing, business, and product development decisions.
If you want to hear how your eCommerce store can leverage emails to collect data during Get to Know Your Customers Day and how to use it to power up your email marketing, book a free call with us.