Like all days that celebrate an important relationship, Father’s Day that’s on the third Sunday of June every year recognizes and honors the contribution of fathers. Of course, for marketers, this means planning and executing special campaigns that celebrate this day and make it even more special for the fathers and father figures. So here are a few Father’s Day Email Marketing campaign ideas e-commerce stores can borrow from us to carry out a great campaign that only delights, but also means great conversions for the store. 

Here are some of our 5 best Father’s Day angles from inspiring templates:

1. Remember the cause and make all fatherly figures feel special

Your male subscribers should feel honored and important when receiving your email, so don’t be shy and let them know how important they are.

2. Show why your product is a perfect gift for Dad

This is a pretty straightforward angle when the store carries men’s products, it should focus on offering best-sellers. However, if your store is not usually focused on men, you will need to think outside the box and think of unique selling points for your product. 

Check out this email campaign from a store that sells paintings. Even though interior design is not always associated with dads, this campaign tied the two together efficiently.

3. Provide bundles, VIP offers, and gift guides 

You can’t always launch new products or create complicated offers that are synced perfectly with a day. Instead, emphasize what you already have and put together bundles or different offers with the products you currently have that cater to Fathers.

4. Highlight the event, not just the product

As not all e-commerce stores are easily associated with dads, the focus should be on the event itself. There’s always a chance to create campaigns for these celebrations, so do not fret in case your angle is not quite easy to find. 

For example, this store sells trimmed meat and had the amazing idea of a surprise box for dad on his special day. You’ll be surprised at the engagement this will bring, as your subscribers will start looking forward to your content and not just the promotions.

5. Leverage Storytelling

Here is the most fun and also interesting way to personalize a campaign by telling a fun story for dad.

Looking for some help to materialize these angles and create powerful campaigns for Father’s Day? Book a call with us at Hustler Marketing and let us help you create some empowered emails for your holidays and special occasions, or otherwise.