As the weather warms up and flowers bloom, it’s time to work on your spring email marketing strategy to keep things topical and fresh for the season. In this article, we’ll share expert tips and email templates to help you create successful email campaigns that resonate with your subscribers. From incorporating seasonal colors and imagery to highlighting spring-themed products and holidays, we’ll cover all the best practices to boost your email marketing strategy this spring. 

1. Use bright colors and refresh the design of your spring email templates

Spring is a season of renewal and growth. Reflect on that in your email design with vibrant colors and crisp imagery. Here are some of our best tips directly from our designers!

• Choose a color palette that complements the season (pastels, bold greens, and bright yellows). 
• Use images of blooming flowers, lush greenery, and spring landscapes to add visual interest to your emails. 
• Experiment with colorful typography interacting with elements like vectors or models to create a more dynamic email. However, it’s essential to be mindful of your brand and not stray too far from its style when using different fonts. 
• When featuring models in your emails, ensure their clothing has bright or neutral colors that stand out from the background to catch your subscriber’s attention.

2. Highlight Spring-Themed Products and Collections 

Start by diving deep into your product library and curating a new collection featuring your best spring picks. This improves the customer experience and journey by directing your subscribers to a collection with products suitable for the season and helps them better understand what you have to offer.

Once you have your spring collection, you can use it to plan your email marketing strategy for the season. Consider creating an educational newsletter highlighting your spring products and their unique features, or create a spring lookbook showcasing how your subscribers can use your products differently. You can even create fantastic spring bundles to take it a step further.

When showcasing your products in your email campaigns, feature them prominently in your email header or create a dedicated section within your email for these products. Use high-quality images highlighting the product and its features, and consider using lifestyle images to help your subscribers visualize how they can incorporate the product into their lives.

3. Incorporate Spring Holidays and Events

Spring is a season full of holidays and events you can leverage in your email marketing campaigns. You can create an email series leading up to the following important dates: 

• April 1 – April Fools Day
• April 9 – Easter 

• April 22 – Earth Day
• May 4 – Star Wars Day
• May 29 – Memorial Day
• May 14 – Mother’s Day

You can also tap into seasonal events like spring break or outdoor festivals and markets to create unique email content that resonates with your audience. Feature promotions, gift ideas, and themed content. 

4. Ensure Mobile-Friendly Emails for a Better User Experience

As more and more people access their emails on mobile devices, it’s crucial to ensure you optimize your emails for mobile. Ensure your email design is mobile-friendly, with a responsive layout, optimized images, and clear, concise messaging. Test your emails on different devices to ensure they display correctly and are easy to navigate on a smaller screen.

5. Optimize Email Subject Lines and Preheaders for Higher Open Rates

The subject line is one of the most critical elements of your email campaign. It’s the first thing your subscribers will see, and it can make or break your email’s open rate. Here are some tips to optimize your email subject lines and preheaders:

• Keep it short and sweet: Your subject lines should be around 50 characters or less. This way, you will ensure your subscribers can see the entire subject line, even on mobile devices.
• Use action words: Use verbs that create a sense of urgency or excitement, such as “Hurry,” “Don’t Miss Out,” or “Limited Time Offer.”
• Include seasonal keywords: Incorporate spring-related keywords to make your emails stand out in your subscribers’ inboxes. For example, “Spring Cleaning Sale,” “Spring into Savings,” or “Fresh Spring Picks.”
• Personalize your subject lines: Use your subscriber’s name in your subject line to make it more personalized and relevant to them.
• Remember the preheader: Your preheader is the snippet of text that appears below or next to your subject line in the email preview. Ensure it complements your subject line and entices subscribers to open your email.

Optimizing your email subject lines and preheaders can increase your open rates and increase your subscribers’ engagement. Check some of our favorite and best-performing spring subject lines as an email marketing agency that works with 70+ eCommerce brands:

• Our Spring Sale is in full bloom!
• Spring Clean Your Jewelry Box💍
• Exclusive Peek at Spring New Arrivals 👀✨
• 🌱 Put a Spring in Your Step!
• 🌞 Spring Into Action with 20% OFF!
• John, Get a Taste of Spring.
• Get ‘Sprung’ This Spring 🍆
• The spring-iest 🌼
• 🌷🌷 Oh Hello, Spring
• Last Chance: Save On Spring Styles
• TREND ALERT: Spring Essentials
• Refresh for spring.
• Say “No” to Spring Colds.

5. Use Strong Calls to Action to Drive Conversions

Remember to include a call to action in your spring email campaigns. Whether you want your subscribers to make a purchase, visit your website, or follow you on social media, include a clear, compelling call to action that motivates them to take action. Use action-oriented language and make it easy for them to follow through on your request.

Combine these spring email templates and best practices with a great segmentation strategy for better targeting and spring into action. 

Looking for expert help in shaping and executing your retention marketing strategy, spring or otherwise? Book a consult with our all-season retention specialists here.