Limited spots, unlimited potential. 
As every email expert knows, a killer email subject line is at least 70% of good email marketing. And election season is a unique once-in-a-4-year-cycle to plug into a very hot topic with some cheeky election themed email subject lines.
Does that mean you need to be political? No. In fact, it’s better to not take a side. That will just polarize your audience. But what you absolutely can do is entice the click by playing on a topic that a large part of your audience is already thinking about.
So we put on our email marketing hats (red, blue, white, and every other color) to come up with some cool puns and one-liners you can use as election themed email subject lines. Feel free to steal one to use in a single email or as part of a series in the days before and immediately after the 2024 US Elections.
Election Themed Email Subject Lines to Boost Your Email Open Rates
Your subject lines are the key to a good email open rate. That’s why we don’t cut corners on subject lines at Hustler. For each email, we include multiple options for A/B testing. And we add a polite reminder for our email copywriters in every single brief:
And for a rare opportunity like the US Election cycle, we run internal workshops where our email copywriters get together to brainstorm (sometimes with hilarious results).
Here’s a small taste of what they’re cooking up for our clients in the run up to the 2024 US elections.
Political Puns & Playful Teasers
The word “trump” may be a little trite…but if your audience responds well to cheesy email subject lines, go for it. Sentence case (capitalizing each word) adds impact to the message.
- Can’t Trump This Deal!
- Feeling Presidential? Treat Yourself…
- The Votes Are In… This Deal WINS.
- {product} for President!
Lighthearted ‘Debate’ Themes
These are great for a poll email. Adding polls to your emails can increase your click rates, and give you valuable information about customer preferences.
- The debate ends here…with the best offer!
- Red vs. Blue: Which [product] wins?
- A debate you’ll actually want to join. (A poll about your products).
- We’re divided on this…” (“whether we like this <product> or <product> more.
Election Day & Voting Tie-ins
We recommend that you don’t send emails on election day (November 4th 2024) itself. But you can play on the “right to vote” in the days before.
- Your vote counts! Choose your favorite now.
- Exercise your right to shop – BIG savings inside.
- The people have spoken… and they want THIS.
Post-Election Surprises
Words like “win” are always good. But at this time of year, they’re top of mind – so use them liberally (pun intended).
- What just happened? Big savings, that’s what!
- The real winner: your wallet!
- We all win today. Especially you.
Humor & Satire
Humor almost always wins. And depending on the results of the 2024 US elections, at least half of your audience may be in need of some comic relief. These election themed email subject lines can lighten the mood and turn down the temperature a little.
- This isn’t just another campaign promise.
- No fake news here – just real deals!
- Red, blue… or you?
- It’s a conservative estimate… (that this product will get sold out in the next 24 hours.)
- Choose Liberally. (with the number of products available, you don’t have to pick only one.)
- Make American Look Great Again. (Cute hook for an apparel or cosmetics brand.)
Help Your Customers Win This Campaign Season
Election season is content gold. Cleverly email themed subject lines position your brand as:
- in the know, but not political.
- agile and able to adapt with the times.
- a fun place to escape from the news cycle (and score some great deals).
Add it all up, and you have a formula for boosting engagement and sales in the weeks leading up to Black Friday. Our advice is to treat election day as a golden opportunity to lighten the mood, get your clicks and opens up, and get your audience thinking about you before sale season starts.
If you need help getting that done, our team is just a click away.
Do it. It’ll be YUGE.
